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Why Video Production Is Good for Businesses

Updated: May 24, 2023 @ 12:23 PM

Less than 1 minute Reading Time: Minutes

As consumers change their media consumption habits, businesses are constantly seeking innovative ways to communicate their messages. Corporate video production is a fantastic option that will help you do just that. A good commercial video can improve your company’s image, reveal new products and services, add valuable content to your website, and more.

Small businesses and large corporations gain multiple benefits by taking advantage of professional video production services. If you have questions about how video production may work for your business, call VizTV Media Services today at 713-443-7578.

We provide video production services for industrial, corporate, marketing, educational, and entertainment purposes.

The Power of Visual Storytelling

People seek out media content from any platform they can, are bombarded with marketing communication, and love spending money. Here’s where the magic of compelling commerce-based videos comes into play.

Videos and short films offer a dynamic, engaging way to capture your audience’s attention, delivering your message in a concise manner.

A corporate video with excellent production values can tell your company’s story like no other medium can. Videos merge visuals, sound, and narrative. This combination of media provides a multi-sensory experience that not only informs but also evokes emotions, making your message more memorable. The more emotional pressure-points we can hit with a video, the better.

To be cutting-edge competitive, you can’t afford to not take full advantage of video. Videos can be leveraged in multiple ways making them a cost-efficient form of giving your business a voice.

Enhancing Brand Image and Credibility

A high-quality video can significantly enhance the image people have in their mind of your company and brand.

If it’s done right, it can send a clear message to your audience that you’re a professional, serious business that values quality.

Furthermore, a high quality corporate video highlighting your business will build credibility, making your audience more likely to choose your services over the competition. At bare minimum, the business will be taken seriously.

Boosting Online Presence and SEO

Did you know that websites with videos are 50 times more likely to rank on the first page of Google search results?

Search engines love video content because it engages users and lowers your bounce rate by keeping them on your website longer. This improved user interaction signals to search engines that your site provides valuable content, which can boost your SEO ranking.

Additionally, videos are incredibly shareable, meaning your content can reach a broader audience via social media and video sharing platforms. This increased exposure can lead to higher website traffic, improved brand awareness, and ultimately, more sales.

If you get a customer on your website and they start watching your product related videos, that’s a win. This person is highly likely to convert into a lead or a sale. The more time they invest in your business, the more likely there are to convert into actual business.

This is why we prefer full-length videos rather than attempting to cram content into short windows; we want the viewer’s eyeballs for just a little longer.

Converting Views into Sales

PPC Ad AgencyA good marketing video can be an effective sales tool. By demonstrating your products or services in action, you can illustrate their benefits in a way that static images and text can’t.

A detailed video will help your customers better understand your offerings, increasing the likelihood of conversion.

Moreover, video content can create a more personal connection with your brand, which can influence purchasing decisions.

In fact, studies show that viewers are up to 85% more likely to buy a product after watching a product video.

Speaking from personal experience, I always try to find video content to support my purchasing decisions – whether they’re from the manufacturer or a 3rd party doing a product review. I don’t get into unboxing videos, but some people have to watch them first.

Streamlining Internal Communication

Corporate video projects shouldn’t be limited to a marketing mechanism to target your external audience. Commercial videos are an excellent tool for internal communication as well.

Training videos, for instance, can standardize training procedures, ensuring all employees receive the same information. These kind of training videos can be accessible to your staff anytime, anywhere, providing flexibility for your team.

Instructional videos for your customers can also be very helpful in putting a big part of maintenance in their hands. Why help 50 people with the same issue 50 times over the course of 50+ efforts, when a tutorial video can do the trick? Tutorials and other helpful video content can help save thousands of customer service man hours.

Why VizTV Media Services?

Based in Downtown Houston, VizTV Media Services specializes in professional video production. We combine creativity and technical expertise to create compelling corporate videos that resonate with audiences. We understand the power of video as a communication tool, and we’re passionate about helping businesses harness this potential to achieve their goals.

Whether you’re looking to enhance your brand image, improve your online presence, or boost sales, we’re here to bring your vision to life through high-quality, engaging video content.

In our highly competitive world of aggressive marketing & media consumption, commercial videos are no longer a luxury; it’s a necessity. With VizTV Media Services at your side, you can be sure you’re making the most of this dynamic medium by working with video producers who are also experienced & active marketers.

If you have any questions, spotted a grammatical error on this page, or would like to hire a corporate video production company in Houston, call us at 713-443-7578 today.

About The Author

I'm Ray'Von D. Shanklin (AKA VizFact), owner, and founder of VizTV Media Services. I'm a webmaster, SEO specialist, videographer, graphic designer, PPC campaign expert, and an all-around heck of a guy. If you have any questions or need help, reach out to me.

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