The Importance of Video Marketing
In today’s world of online proliferation, a series of marketing videos are like a gift that keeps on giving. Since a large number of multi-taskers and people don’t read or would prefer a faster form of information delivery, they’ll almost always click play on video content as opposed to reading written content. In other words, video is one of the efficient tools for delivering content to an audience or potential customer.
VizTV Media Services provides unlimited video production support to our SEO clients and offers affordable solutions for Houston & Texas businesses in need of video support. If you have questions about how video may benefit your business, call us at 713-443-7578.
The video featured below is a video we completed for one of our long-term law firm clients. The purpose of the video is a supplement the content on their website, while giving them the benefit of visibility on various social media platforms.
This video is a part of a series of videos that will be uploaded to their corporate website, their Facebook page, YouTube, Daily Motion, Vimeo and other outlets. Also the video series will be used to improve and supplement their business profiles at outlets such as Yelp, Google My Business, FourSquare, and other reputable business listing and rating websites.
The Value of Video Content
Video content is the ultimate marketing tool next to word-of-mouth. In fact, it is word of mouth in a way because it’s one medium that can carry a human image to a user for the purpose of promoting a business, product, or idea.
Another important value of video content is its flexibility factor. Once the producer has the video file, it can be used in numerous ways as outlined in the list below.
- Videos can be used for marketing and advertising.
- Videos can also be used as website content.
- Videos provide visibility on social media outlets and video sharing sites like Vimeo, Daily Motion, and YouTube.
- Videos can be used for traditional TV Advertising.
- Videos can be used as educational tools for existing customers, freeing up your time.
- Videos don’t have to have people in them.
- Videos don’t have to have a human voice-over.
- Videos don’t have to have a voice-over.
Video is a powerful tool for marketing, brand building, and gaining visibility. With multiple videos or a series of videos in the right hands, there’s a potential for a cascading benefits-multiplier effect with if handled properly. We produce video files!