Our ultimate goal is to provide long-lasting value to our clients. When we work on a project, we don’t operate mechanically. We take an organic approach that works best for the project, which is usually defined by the project but sometimes our client.
For example, if we’re asked to build a logo for a florist, we’ll take some time to learn about the floral industry, immerse ourselves in a few related documentaries, and work to learn as much as we can about our client’s business. Only then will we have the mental foundation to start working on the logo from a position of educated confidence.
We take a similar approach when working on music videos, websites, law firm marketing plans, graphic designs, short films, training videos, and all other creative projects we may be tasked with. In short, it’s important to learn about the project or business. Since all projects & businesses are different, they all require a different learning path. These differences always take us in different directions when preparing to break ground on a project.