Corporate Video Production Services

The first phase of our production process for corporate videos and other types of video production projects is to ensure that our client is involved in the creative process. With you involved in the creative direction, it helps our creative team to take the right creative approach by starting from the creative ideas you bring to us. Then, using your ideas and vision as a basis, we can embark on the creative development of our plan of action to make the video production a reality.

We do some of our best work when our client, their marketing professionals, and their staff have input on the video production. We found that involving our clients (and their team) is a great way to create top quality work that has a symbiotic connection with the message, marketing, and the company. Depending on the intent of the final product, it’s crucial to create a video that will stoke an emotional connection with your potential clients.

Our main goal with any video production project, especially if we’re in charge of post-production, is to create compelling videos that connect with your target audience. Any crew that’s working to be recognized as one of the best corporate video production companies in Houston has to have their clients involved in the entire process, have the professional equipment to capture quality footage, and the creative vision to make things work. We make things work.

During our creative conference, our Director of Photography will document all required segments of the video, the ultimate goal of the video production. We will develop a detailed shot list to ensure that we capture, obtain, or create all the footage & content we’ll need for a successful video project.

During the Treatment Development process, we review the details of Phase 1 internally. We develop a detailed plan of action, decide on the equipment we’ll need on set, and determine the best way to go about operations of the day(s) of the shoot. We’ll also add our ideas to ensure that the viewer of the final product has a great experience.

We also produce several documents that outline our objectives, which helps our production crew to be effective, directed, and orderly during the video production process. We also provide copies of our internal planning documents to our clients so that any corrections, additions, new changes, or fresh ideas can be implemented before production day.

In this phase of the project, we visit the location where the video(s) will be shot. We take account of certain aspects like lighting, sound design, power outlets, ambient noise levels, and the operational space we have available for our crew & video production equipment. During this phase, we may take photos, record a short video of the facility, or produce a 3D virtual tour, among other measures, to ensure that our crew and operational plans are ready for production day.

Once pre-production planning is complete, we can focus on schedules, dates, times, and logistics. Depending on the nature of the production and the volume of equipment deployed, our small team of video production professionals can set up for shooting in anywhere from 30-to-90 minutes and can usually break-down in half the time. The duration of most video production schedule range from 4 to 8 hours but can take much longer.

Action on set! During this part of the process, the people show up, video production equipment is assembled, the lighting strategy is implemented, and we prepare to capture our first few video clips. During the beginning of the process, we calibrate lighting, cameras, and lenses, frame our shots, conduct sound checks, and proceed to execute the game plan we developed in Phase 2. Food is also ordered during Phase 5. In order for things to go smoothly and for everyone to have a great experience, we must feed the crew, the video director, our client, and all additional talent.

Assuming we’re hired to edit the final video, during the post production process, we organize all media files, store backups of all video files on our data cloud for redundancy & client access, and we begin the process of editing the video to completion.

During this process we implement our color grading strategy, clean and sweeten the audio files, and implement strategies for increasing the production value of the video. This may include adding licensed audio, effects, transitions, text & logo animations, subtitles, and more. Once the process is complete, we’ll have a final cut draft for our client to review. Once any requested changes are complete and our client is happy with the video, the project is complete.

The delivery process entails getting the final product to you. This is done by digitally transferring or physically delivering the final video to you. We can also upload the final video to the video platform(s) of your choice.