The level of preparation for a new website project in contingent on the intended depth and richness of the site.
The most successful websites provide the most value to the user and the internet as a whole. If a website can embody that concept, then it will likely serve it’s intended purpose. The purpose intended for most websites is either content marketing, brand promotion, driving sales, and a combination of such.
Using a Website for Content Marketing
Once great example of content marketing is the way the successful law firms structure their websites. These websites usually have lots of content, which may seem educational, but the ultimate goal is to capture new clients from search engines by leveraging content marketing. Law isn’t the only industry which leverages this practice as our industry, like many others, leverage the power of content marketing too.
Using a Website for Brand Promotion
One of the most common ways that websites are used for brand promotion is as a landing page for QR Codes and ads generated for promotional campaigns. Usually, the purpose goal of brand promotion websites are to capture emails, distribute coupons, build membership bases, spur app installs, or to collect donations.
Using a Website for Driving Sales
For business websites that successfully leverage content marketing and brand promotion, driving sales should be no problem. Driving sales could entail capturing contact forms, attracting new clients, selling products, accumulating subscribers, or collecting donations. To get the best results and drive more sales, it’s important to ensure that your website is considered credible.
Important Factors for New Website Projects
When I meet with potential clients who are interested in a new website design project, I ask them to consider the following;
- Website design budget.
- How many visitors a day are you “realistically” expecting to traffic your site?
- Do you have an advertising budget?
- Do you have an understanding of SEO?
- Who and where is your target market?
- Do you plan to administrate the website yourself, or will you hire a webmaster?
- Do you intend to have a static website, or a website that’s always updated with fresh content?
- Do you intend to grow the site now or in the future?
- What purpose will your website serve the user that’s not a customer today, but may be in the future?
- What functionality do you want your website to have? (Radio, video, users can add content, etc.,)
- Are you visible in the social networking universe?
- Have you visited an existing website that’s a perfect model for your new website?
Cosmetic factors should remain a final priority, but a priority none the less. Functionality is the main priority of website design, but aesthetics matter greatly. Good looking, properly structured informative websites have a high probability of converting visitors into sales and new clients.
Fail to Plan, Plan to Fail
Focus on the Purpose of Your Website
Building a website without a clear and concise plan is akin to opening a can of worms.
It’ll be a disaster.
The most important of the above factors, which I believe is the holy grail of prudent webmastery, is continuously adding fresh, new content.
A keen understanding of SEO (Search Engine Optimization) and related concepts will help generate organic search engine traffic. Adding fresh, new content can be a challenge at first, but it’s easy once a strategy for quickly adding new content with sound SEO principles is developed.
The more quality content which serves a purpose is published to your website, the more credibility it’ll have. The more credibility the website has, the easier it is to convert visitors into sales and new clients.
Have Questions About Your New Website Project?
If you have questions about developing a new website for your business, we can help. We provide SEO services, PPC campaign management, and website design services. Since 2012 we’ve helped numerous small businesses like law firms, security firms, private investigators, and charities to leverage their websites to attract new business from the internet.
We’re a 5 Star rated internet marketing company, and we take pride in helping our clients grow. If you have any questions or would like to discuss a new website design project, send us a message via contact form or call us today at 713-443-7578.