In short, you’ll benefit more by hiring us to manage your PPC campaign than by working with a PPC company that lacks SEO & hands-on website design experience.
SEO Expertise Compliment PPC Campaigns!
As SEO experts, we thoroughly understand how search engines work and what factors impact a website’s ranking. We’ll apply this understanding to your PPC campaign, which will ensure your ads have a high Ad Quality Score. A high Ad Quality Score will result in a lower Cost Per Click (CPC) and that your ads are reaching the right audience.
As website designers, we’re also in the best position to ensure your landing pages are always operational and optimized for conversions.
SEO Ranking Factors Apply to PPC Ad Quality Scoring
Many of the same factors that apply to ranking a website on page 1 in Google’s search engine apply to achieving high Ad Quality Scores and Ad Relevancy. Let’s review a few of these factors.
Landing Page & Ad Relevance
The goal of search engines like Google & Bing is to provide users with the most relevant results for their search queries.
Therefore, websites relevant to the user’s search term are more likely to rank higher in search. This includes the smart and practical implementation of keywords related to the search term in the title, meta description, and website content.
The same applies to ads!
The description and text which make up the ad should apply directly to your target customers and their needs, hence relevance. But with Ads, we’re talking extreme relevance in very few words. The message needs to be specific rather than a generalization and should be directly related to the landing page.
For best results, the landing page must also be optimized to professional SEO standards. A solid landing page will contribute to a higher Ad Quality Score.
Quality of Content & Landing Pages
Search engines value websites that provide high-quality, informative, and useful content to their users. Therefore, websites with well-written, well-researched, original content are more likely to rank higher.
This concept applies to the Quality Scores of Ads & Ad Landing pages too.
Landing pages, not to be confused with the regular pages on your site, need to be designed differently to convert users as opposed to cornerstone or “standard” pages on your website. Standard Web Pages on websites tend to be more informative, while Landing Pages should be focused on Calls-to-Action and triggering a desired action from the user.
By creating quality content, we can support your paid ads with fantastic landing pages that will contribute to a higher Ad Quality Score. The higher the Quality Score of the ad, the cheaper the clicks and the more often it’ll be shown to relevant users.
Search engines consider the technical aspects of a website when ranking it. This includes factors such as the use of header tags, the use of alt text for images, and the use of descriptive URLs.
Last but not least, search engines place a higher priority on ranking websites that provide a positive user experience. Factors such as a fast loading speed, a mobile-friendly design, and easy navigation add to a positive user experience. Again, another factor which impacts both SEO and PPC Ad Quality Scores.
As you might have guessed, the landing page associated with the ad should also embody these concepts to be their most effective and cost-efficient.
Keyword Research for SEO Also Applies to Ads
As Houston SEO experts, we have extensive experience conducting keyword research and identifying the most effective keywords to target in our clients’ PPC campaigns. Let’s review a few factors associated with Keyword Research.
Target Audience Identification
Identifying the target audience and understanding their needs and preferences. This can help determine the most relevant keywords to use as a trigger for your pay-per-click ads.
We also analyze your competition to understand how they’re using keywords in their campaigns. This tactic assists us in identifying opportunities to differentiate your campaign and target unique keywords. This tactic also helps us identify strategies that work for your competitors and to duplicate or expand upon their mastery.
Screaming Frog is great for this kind of work because it allows us to conduct a deep analysis of your competitor’s websites. With this tool, we can get valuable information about how they’re linked, internal and external anchor texts, and much, much more.
We use advanced website & web crawling tools like AHREFS & Screaming Frog (and others), along with various techniques to identify the keywords most likely to generate targeted web traffic and spur conversions.
The importance of keyword research cannot be overstated, as it plays a crucial role in the success of a PPC campaign. By using the best keywords, we target the right users and drive relevant traffic to our client’s websites. By targeting the most effective keywords, we increase their chances of successful conversions.
SEO & Web Design Skills Compliment PPC Campaigns
Hiring an SEO expert to run your PPC campaign that’s also a website designer is a brilliant move.
As an SEO agency with website design experience, we can ensure that your website is optimized for search engines, visually appealing, and user-friendly for your PPC campaigns. This combination of skills will improve your chances of successful conversions through your PPC campaign and your website’s overall performance in search engines.
Save Time & Money
Pursue The Comprehensive Approach to Marketing
Hiring separate professionals for SEO, PPC, and website design is costly.
By choosing an agency like VizTV Media Services that possesses PPC, SEO & website design experience, you’ll streamline the launch & management process of your PPC campaign while getting the most bang for your advertising buck in the long run.
Plus, having one entity handling all aspects of your online presence ensures a cohesive and seamless approach and, most importantly, accountability.
As you can see, hiring an SEO expert with web design experience to operate your PPC campaign is an efficient use of two of your most valuable resources, time and money.
In addition, you can take solace in knowing that you’ve chosen the professional that will provide a comprehensive approach to your online presence.
Want to Improve Your PPC Campaign?
Unleash VizTV Media Services Now!
Whether you’re interested in hiring VizTV Media Services as your Google Ad manager or if you have questions about the content in this article, you’re welcome to contact us!
You don’t need to hire us for us to give you the advice you’ll need to succeed on your own. If you’re an agency owner or contractor, we’ll help you too!
We like to help out and talk to our friends and neighbors in the business community, and you might be next! Contact us today by calling 713-443-7578 or sending us a friendly message using our contact form.
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