SEO campaigns involve managing metrics in various areas related to a company’s web presence, such as harnessing the potential of social media platforms like Gab, Parler, YouTube, Instagram, Twitter, and Facebook to gathering user retention and discovery information from visitors to your company website, published videos, your competitor’s websites & other web properties that can be tracked & analyzed.
Although the benefits of maintaining an on-going SEO campaign are nearly innumerable, we’ll cover a handful of the main ones that matter to business owners universally.
Avoid Becoming Out of Touch
Stay Tuned into Your Marketplace & Marketspace
The worse set of circumstances that could befall a business include losing touch with their market, customers, and failing to notice, embrace, or accommodate new trends. I’m sure that Sears, Blockbuster Video, Radio Shack, Myspace, and Circuit City would agree.
However, in search, changes can be much more subtle.
A change in search or “SEO” marketing could entail new search patterns among users, an algorithm update by Google, the growth of mobile users, your website dropping in rank, a competitor rising in rank, sabotage, and a whole host of other probabilities.
Benefit: Changes in the market won’t go easily unnoticed.
For example, if your website attracts more (or less) wireless users, the SEO will notice and make adjustments accordingly. Such adjustments could include a new mobile site or optimizing the current one for speed.
By the same token, if your web presence (SEO ranking) is being sabotaged by a shady operator hired by a competitor (with or without their knowledge), you’re better off knowing sooner rather than later.
Having an awareness of such activities gives you the best chance to mitigate any potential damages that may occur. A competent SEO should notice the signs of counter-SEO and other continually changing market conditions long before there’s lasting damage.
Benefit: Avoid getting caught off-guard.
Competitive Awareness is Competitive Analysis
A competent SEO should be aware of most changes to their client’s most dominant competitors marketing efforts. Whether we’re talking a new web design, logo, color scheme, ad campaign, press mention, press release, video marketing or tutorial series, a competent SEO should be aware of changing market conditions and ready to execute a response on their client’s behalf.
Although our client’s competitor’s actions don’t always demand a response, they’re better known than not. (You can learn a lot from the enemy. Finding out what you don’t know is paramount.)
Actions related to competitive awareness can be executed in various ways, which include the concepts listed below.
- Using 3rd party software for competitive analysis.
- Closing examining the competition’s web properties.
- Reviewing the competition’s off-site marketing efforts.
- Developing competitive backlink profiles.
- Tracking search engine rankings.
- Learning more about the competitor’s clients.
- Conducting ethical espionage.
Benefit: Avoid being blindsided by changes in the search engine market and your competitors.
Dominate Google Rankings, Indefinitely
Stay on Page 1 of Google Forever! Customers See You First!
If a professional SEO expert manages your company’s website, and the property has reached a comfortable position atop Google’s rankings, there’s no reason why it shouldn’t stay there.
Building a position in the search engine rankings can be lots of work and financial investment. But once the goal is achieved, it’s like a gift that keeps on giving, without paying for clicks in the pay-per-click (PPC) market.
By taking advantage of the passive market domination provided by high organic search engine rankings, cost-effective growth can be achieved and maintained indefinitely. Such longevity at the top will result in aggregated lower costs, which increases profit margins over time.
Like I said, ranking high in search is “like the gift that keeps on giving.”
Ranking high in Google’s search engine for your targeted keywords over a long period of time will, by default, make your company a staple in the market place.
Benefit: Meaningful Longevity (This is important.) Git first dibs on the customers!
Is Hiring an SEO the Right Idea?
Ask an expert. Call Viz.
Hiring an SEO is not the right idea for all businesses. Some markets are too small or lack the competitive environment to justify hiring an SEO expert.
However, for the businesses that can benefit from the services provided by a professional SEO, not having a professional SEO is a costly oversight that has limited their growth only to help the competition.
If you’re interested in learning more about SEO or if it’s a service your company should deploy on the market, we’ll help. Call VizTV Media Services today at 713-443-7578.