What’s a Negative Keyword? Negative keywords are a crucial element of any pay per click (PPC) campaign. A negative keyword is a keyword or phrase that’s set to “not trigger” an ad from a Google Ad campaign. When a user searches for a phrase containing a negative keyword, the business’s ads will not be shown […]
Hiring an agency to manage a pay per click (PPC) program can provide lots benefits for your business. PPC is a type of advertising in which advertisers pay a fee each time one of their ads is clicked. Most popular online platforms have some form of pay per click advertising campaign, but Google search ads […]
