A few of our current & potential clients have asked us why backlinks are important for SEO. So, we’ll explain what a backlink is first, then why they’re important for SEO. Understanding Backlinks A backlink is a link from one website to another. For example, this link is a backlink to the Bing search engine […]
Hiring an SEO is almost like seeking out a snake oil salesman that’s got the genuine stuff. SEO is labor-intensive work that largely goes unseen, and the process takes time. The time it takes to achieve success using SEO as an SEM strategy varies between verticals. For example, ranking a local professional corporation like a […]
I’ve served in my capacity as an active SEO since roughly the summer of 2011 and an elite SEO specialist since 2015. With over 10 years of ferocious market-conquering experience, I know a few things about SEO and best practices for meaningful longevity. Meaningful longevity means I still have my first clients, and they’re happy. […]
The success of any SEO campaign for search engine prominence on any given topic is predicated on one concept; authority. To be an authority on any given topic, subject, or “search engine market” (think keywords) requires a demonstration of knowledge which is accomplished by publishing relevant and useful content. Content takes the form of the […]
Search Engine Optimization, or SEO, by its very nature, is a passive exercise in communicative excellence. Prudent SEO is a form of communication between web content (or shall we say the creators of web content) and the web crawlers & spiders that consume the content, which then reports back to the originating search engine with […]
Professional SEOs often use numerous tools during their workflow. As a professional SEO consultant in Houston for over 10 years, there are numerous tools that I’ve used during the course of my career, one of which I’m sharing today. Some SEO tools are good. Others are anathema, overprices, or lack any meaning utility. However, that’s […]
For most business websites, the benefits of operating a perpetual SEO (Search Engine Optimization) campaign are deep and rich. In this writing, we’ll look over a few of them. SEO campaigns involve managing metrics in various areas related to a company’s web presence, such as harnessing the potential of social media platforms like Gab, Parler, […]